October 2009 Entrepreneur's Forum:
Lead Generation and Monetization
The Death of CPMs: how lead generation and virtual economies can make your Ultra Light Startup a reality
Topics:
- What is a Lead Generation business model and what are the different types of Leads?
- What are some of the most successful startups with Lead Generation revenue models?
- What are the methods of monetizing Leads? Who buys them and for how much?
- Are Leads sold through direct-sales model or on Lead networks? What are examples of Lead networks and how do they work?
- What is a gaming economy? How can one be used to monetize Leads? What are examples of successful startups with gaming-economy revenue models?
- What is a reputation economy? How can one be used to monetize Leads? What are examples of successful startups with reputation-economy revenue models?
Background on Mint.com's Lead Generation Business Model:
Background on Lead Generation:
Moderator:
- Ty Ahmad-Taylor, founder and CEO of FanFeedr
Panelists (alphabetic order):
- Dennis Crowley, Co-Founder of foursquare
- Austin Chang, Vice President, Strategy & Development at MTV Networks
- Noah Kagan, President and co-founder of Gambit
- Stephen Smyth President at Smythworks, LLC
- Dan Porter, CEO of OMGPOP (formerly known as ImInLikeWithYou)
Panelist and Moderator Bios:
Austin Chang
Austin is Vice President of Strategy and Development at MTV Networks. He is responsible for the development of creative, product and platform ideas for MTV Digital that align with strategic areas of business development and focus on key areas of monetization, creative, user growth/retention, promotion/marketing and brand equity. Austin is also an Adjunct Professor at Parsons School of Design in the MFA and BFA Communication, Design and Technology department.
Dennis Crowley
Dennis is the co-founder of foursquare, a service that mixes social, locative and gaming elements to encourage people explore the cities in which they live. Previously, Dennis founded dodgeball.com, one of the first mobile social services in the US, which was acquired by Google in 2005. He has been named one of the "Top 35 Innovators Under 35" by MIT's Technology Review magazine (2005) and is currently an Adjunct Professor at NYU's Interactive Telecommunications Program.
Noah Kagan (@NoahKagan)
Noah is the president and co-founder of Gambit, one of the leaders in online payments. He was #30 at Facebook inventing status updates and helped develop mobile, search, advertising and more products. Afterwards, he was #5 at Mint.com managing all marketing for the company prior to the $170 million acquisition by Intuit.
Dan Porter (@tfadp)
Dan is CEO of OMGPOP a free multiplayer online game site formerly known as ImInLikeWithYou. Before this, he was the Senior Vice President of Corporate Development for Virgin USA, VP of of Corporate Development at BMG Direct (Bertelsmann), and President of Ticketweb which he sold to Tickmaster Citysearch in 2000. He is also active in advising and investing in start-ups.
Stephen Smyth
Stephen is President of Smythworks, LLC, a digital media company. From 2006 to 2008, Stephen was responsible for Reuters Media digital P&L in the Americas, driving advertising, ecommerce and licensing revenues from online, mobile, interactive TV, out-of-home and digital syndication services. Stephen led Reuters Affiliate Network, Reuters Labs, as well as Reuters mobile, video and digital signage products globally. Prior to this, Steven was a Director of Business Development for Bertelsmann, the media group.
Ty Ahmad-Taylor (@fanfeedr)
Ty is CEO and founder of FanFeedr, a real-time personalized sports aggregator, allowing sports fans to get an ever-updated fix of sports news, videos and tweets. Before launching FanFeedr, he was SVP, Strategy and Product Development at Viacom, where he was the product lead and manager for MTV.com, VH1.com, CMT.com and LogoOnline.com (among others). Before that, he was Senior Director of Cross-Platform Applications at Comcast, and Creative Director at Excite@Home. |
