November 2009 Entrepreneur's Forum
Email Marketing for Startups
Topics:
- Defining the right objectives for your startup's email marketing strategy. What is email marketing good for and what is it not good for? Why not use a blog or Twitter?
- Email marketing success stories: pure-play email startups (Daily Candy, Thrillist, etc) non-email startups with successful email strategies.
- Platform selection
- Types of email platforms: installed products vs hosted services; open source vs. commercial; CRM-based, events-based, etc.
- Platform survey: Phplist, ConstantContact, iContact, MailChimp, Eventbrite, Salesforce, etc.
- Considerations: Integration (with your website platform, CRM system, e-commerce system, etc)
- Message volume: How much is too little? How much is too much?
- Message content: Combining compelling content with a marketing call-to-action.
- Automated/transactional content: Integrating content generated on your website with your email campaign. Managing technical concerns (email platform API) and user experience concerns.
- Analytics: What are the most important metrics in email marketing. How do you know if your newsletter is a success?
- How how to build a valuable list. Tuning content, format, features, and scheduling to maximize growth and virality.
- Email marketing consulting: Services offered by email consultants. When to hire a professional for vs. DIY. How to evaluate email marketing consultants. How to determine ROI.
- Regulations: What is CAN SPAM and how do we ensure we're compliant? Other regulations to be aware of?
Moderator:
Panelists (alphabetic order):
Blog Posts and Slides from This Event
Ultra Light Startups Presents Email Marketing Strategies for Startups (by Ultra Light Startups)
Panel Discusses E-Mail Marketing Strategies for Startups (by NYConvergence)
Slides from Email Marketing for Startups
Video of This Panel
Panelist and Moderator Bios
Greg Cangialosi (@gregcangialosi)
Greg is the CEO of Blue Sky Factory which supports the email marketing for brands, from leading Fortune 500 companies to performing artists such as U2 and Justin Timberlake. Greg's previous startup ventures have included a 3 year run in the music industry as a concert promoter, starting and operating a touring food vending business, and running a small web / interactive firm, all before starting his current company Blue Sky Factory, Inc. Greg was also the lead author of “The Business Podcasting Book”.
Neil Capel (@sailthru)
Neil is the founder of Sailthru.com, a market changing email service provider that handles all aspects of email delivery and tracking for automated emails for social networks, gaming and e-commerce sites. After 10+ years of redeveloping .com sites as the CTO, and fed up with the poor service and uptime of email service providers he bootstrapped Sailthru.com to be the one answer to email delivery. Previously, Neil has been CTO of MusicNation, aSmallWorld, and Money Media.
Lisa Klieman (@wilburybodega)
Lisa is the Vice President of Business Development for Innovyx, a provider of integrated email marketing services for major marketing agencies and global 2000 clients. Lisa has over 20 years experience in direct and database marketing. Back in the mid-1990s, Lisa joined one of the first email service providers in the space, Post Communications (now part of YesMail). Lisa is a frequent speaker at many marketing industry seminars and trade shows.
Adam Rich (@thrillist)
Adam is Co-founder and Editor-in-chief of Thrillist, a daily email newsletter. Rich is a weekly contributor on NBC NYNonstop and is a regular guest on WNBC, WNYW, WABC, CBS The Early Show, CNBC, MSNBC, ABC Good Morning America, and Fox Business Network
Maisha Walker (@maishawalker)
Maisha is an award-winning 12-year Internet industry veteran and the President of message medium a New York marketing firm that specializes in helping small businesses grow through both traditional and Internet marketing. Maisha regularly teaches free, intensive Web Site and Internet Marketing classes for entrepreneurs and is the eCommerce expert for Inc.com. Information about her upcoming classes is available on the message medium Web site: www.messagemedium.com. |
