[February 2011] Engineering Viral Media

Greg Galant

Greg Galant

Adam Pennenberg

Adam Pennenberg

Jonah Peretti

Jonah Peretti

Michael Yavonditte

Michael Yavonditte

Topics include:
  • What does it mean for media to be viral?
  • Why does certain content “go viral” while other content does not?
  • Can virality be deliberately “engineered” into a website or does it only happen by chance?
  • What are the essential principles of user behavior, media, and technology for making content viral?
  • How is virality measured? What metrics are worth tracking?
  • Examples of startups successfully “engineered” to go viral
  • Which social networks, API’s and services are most useful in engineering virality?
  • And much more…

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Panelists (alphabetic order):

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