Ultra Light Startups

Mutual support for entrepreneurs of lightweight tech ventures

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Entries Tagged as 'freemium'

HotOrNot

December 20th, 2008 · No Comments

HotOrNot is a photo rating website founded in 2000 by two Berkley undergrads.  It was acquired by Avid Life Media in February 2008 for a reported $20 million.
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Tags: advertising · freemium · ultra light success stories

The Freemium Business Model

November 14th, 2008 · No Comments

This article by Dries Buytaert (founder of Drupal and Acquia) discusses the economics of the freemium business model.  He quotes Fred Wilson’s definition of “freemium”:
“Give your service away for free, possibly ad supported but maybe not, acquire a lot of customers very efficiently through word of mouth, referral networks, organic search marketing, etc., then offer [...]

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Tags: freemium