Ultra Light Startups

According to the New York Times, MacRumors is the second most valuable blog in the world “behind Gawker Media and ahead of The Huffington Post, PerezHilton.com, and TechCrunch”

Monthly visitors (as of July 2008): 4.4 million

Monthly hits (as of July 2008): 40 million

Here’s a great post from his personal blog, NormalKid.com:

“The secret to success on the internet can be boiled down to one simple accomplishment: building traffic.

That’s it. If you have a site that attracts a lot of visitors, you will be able to make money. On the internet, traffic equals power, which subsequently equals money.”