February 2009 Entrepreneurs Forum:

Ultra Light Web Analytics

• What is Web Analytics? - definitions, terms, objectives
• Why is analytics so critical for a startup? What insights are going to justify the time spent on analytics?
• Most analytics resources are written towards operators of very high-traffic sites. What techniques are important to know and apply at my startup?
• What are the free analytics tools available and what is each best for? Will I ever need to buy analytics tools?
• Practical advice for maximizing your web analytics investment
• Startup success stories attributable to effective use of Web Analytics

• Maisha Walker, President of message medium and e-commerce columnist with Inc. magazine

Panelists (alphabetic order):

• Bryan Eisenberg, Chief Persuasion Officer & co-founder, Future Now, Inc. Chairman Emeritus and Founder of the Web Analytics Association
• Dennis Mortensen, Director of Data Insights at Yahoo! and author of Yahoo! Web Analytics
• Marshall Sponder, Senior Web Analyst at Monster Worldwide and Social Media & Community Director of the Web Analytics Association

Event Video:

Blog Posts About This Event:

Ultra Light Startups
By Robin Goldfarb Wilensky

ULS Presents: “Ultra Light Web Analytics”
By Joshua Russak

Ultra Light Startup: Web Analytics Panel
By Dennis R. Mortensen

Ultralight Startup meeting
By Corey H Maass

Panelist and Moderator Bios:

Bryan Eisenberg
Bryan is Chief Persuasion Officer & co-founder of Future Now, Inc. and Chairman Emeritus & Founder of the Web Analytics Association. He is a co-author of two #1 best-selling online marketing books - Waiting for Your Cat to Bark? and Call to Action. Bryan is the publisher of FutureNow's award-winning blog and newsletter GrokDotCom and is the author of ClickZ's column ROI Marketing.

Dennis R. Mortensen
Dennis is Director of Data Insights at Yahoo!, author of Yahoo! Web Analytics, and sits on the Board of Directors at the Web Analytics Association. He is an accredited Associate Web Analytics Instructor at the University of British Columbia and a frequent speaker on the subject of analytics and online marketing. He was the COO of IndexTools, until it was acquired by Yahoo! Inc. in May 2008. Dennis writes about web analytics and online marketing on his blog VisualRevenue.

Marshall Sponder
Marshall is Senior Web Analyst at Monster Worldwide and Social Media & Community Director of the Web Analytics Association. He maintains his own Search Engine Marketing Consultancy and has several B2B and B2C clients. Marshall's blog, WebMetricsGuru, is one of the most influential and viewed blogs on Web Metrics. Marshall is also chat moderator for Search Engine Workshops and World Resource Center.

Maisha Walker
Maisha is an award-winning, 13-year Internet industry veteran and President of message medium. Maisha has designed custom Web analytics tools and configured WebTrends and Google Analytics for companies like Unilever, AOL/Time Warner, Delia*s, the Princeton Club of New York and Save the Children - basically defining what success looks like for their online initiatives. Maisha has also taught hundreds of entrepreneurs how to read their Web analytics like a pro through her intensive Internet Marketing classes (that are often subsidized and free!). She is also the eCommerce expert for Inc.com, and the author of "Web Site Fundamentals for Entrepreneurs". Information about her book and upcoming classes is available at messagemedium.com.