Ultra Light Startups
Building capital-efficient online businesses
 

November 2008 Entrepreneurs Forum:

Ultra Light SEO and SEM

Topics:
  • Principals of Search Engine Optimization and Search Engine Marketing
  • Practical advice for maximizing your S.E.O./S.E.M. investment
  • Build vs buy (do-it-yourself vs hire an agency) decision criteria
  • Customer testimonials and entrepreneur experiences with S.E.O./S.E.M.
Moderator:

Panelists:


Event Video:


Blog Posts About This Event:

Ultra Light Startups Explains “SEO and SEM” - by Joshua Russak


Panelist and Moderator Bios:

Sara Holoubek
Sara is an independent consultant, advising growth firms and investors in the interactive technology and advertising sector. Ms. Holoubek is also the contributing editor of the DM News' SearchBuzz newsletter as well as a member of the Search Engine Marketing Professionals Organization (SEMPO) board of directors.

Adam Mazur
Adam is founder and CEO of Comet Conversion a search engine optimization and web development company with offices in New York City and New Delhi, India. Day to Day Adam servers as a strategist and project manager for Comet's clients.

Joseph McElroy
Joseph is Search Artist at Gigapixel Creative and among leading experts in the online/search marketing industry. Joseph was the leader of the Open Source Sig for the New York Software Industry Association; on the advisory board for the leading Open Source Database; has articles published by Lutris Technologies and Open Magazine on Open Source business models and technology solutions; won the IBM Technical Excellence Award; is an editor for DMOZ; and recently appointed Chair of IPTV Committee on Emerging Technolgy (SEMPO).

Cesar Hervieux
Cesar is an online media buyer and planner with Media Contacts and an expert in display advertising and search engine marketing. He has managed international accounts with a variety of clients in the Automotive, Airline, Financial, Government, and Entertainment industries and led initiatives from national advertising campaigns to local buzz-generating programs.

Maisha Walker
Maisha is an award-winning 12-year Internet industry veteran and the President of message medium a New York marketing firm that specializes in helping small businesses grow through both traditional and Internet marketing. Maisha regularly teaches free, intensive Web Site and Internet Marketing classes for entrepreneurs and is the eCommerce expert for Inc.com. Information about her upcoming classes is available on the message medium Web site: www.messagemedium.com.