Ultra Light Startups
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September 2008 Entrepreneurs Forum:

Monetization through Online Advertising

Moderator:
  • Ronald Bradford, Principal 42SQL
Panelists (alphabetic order):
  • Alex Baydin, Founder and CEO of PerformLine, will speak on "Lead generation, affiliate networks, and Cost Per Click advertising"
  • Derek Lee, Founder and CEO of SocialDough, will speak on "Advertising as a business model"
  • Rani Nagpal, Vice President, Affiliate Management at zanox, Inc., will speak on "Affiliate marketing and search engine marketing"
  • Max Ramirez, Head of online ad sales for blinkx.com, will speak on "Understanding ad campaign success metrics"

Blog Posts About This Event:

Ultra Light Startups(TM) a SUCCESS- by Joshua Russak

Monetization through Online Advertising - by Ronald Bradford

Panelist and Moderator Bios:

Alex Baydin
Founded PerformLine in the spring of 2007. Prior to founding PerformLine, he held the position of Vice President and General Manager of Verticals at AzoogleAds, Inc., a leading performance-based affiliate network. Previously, Alex was Vice President of Business Development at Quigo Technologies, a leading contextual CPC and search engine marketing firm. Prior to Quigo, Alex served at United Online as a Senior Director of Business Development.

Ronald Bradford
Is a Principal at 42SQL which provides consulting and advisory services in assisting new Internet startups architect successful scalable solutions. Having consulted with startups from pre-seed funding to large established sites such as eBay, Ronald is well versed with understanding the necessary balance and challenges between managing funding, resource availability, emerging technology solutions and time to market constraints.

Derek Lee
Founder and CEO of SocialDough, an engagement advertising platform that aims to monetize user intent. He is well versed in most forms of interactive media and specializes in user and consumer behavior. Derek holds an MBA in Entrepreneurship from Columbia Business School.

Rani Nagpal
Serves as the Vice President of Affiliate Management at zanox, Inc., an Axel Springer and PubliGroupe Company. She has spent the past five years driving performance based online marketing initiatives. Rani specializes in developing strategic partnerships to maximize ROI on marketing spends.

Max Ramirez
Leads online ad sales for the London based, publicly traded, media company blinkx.com and is founder of "Digital Wednesdays" - New York's weekly networker for online media professionals. Previously Max relocated to three top DMA markets to learn and work for leading online publishers like MiamiHerald.com, Move.com and Time Warner Digital.