July 2010 Entrepreneur's Forum
Game Dynamics and Marketing
- What is game-based marketing and how does it work?
- Examples of successful game-based marketing strategies and why they are successful (e.g. Foursquare, LinkedIn, commenting in blogs, answering Q&A questions).
- Practical advice for developing game dynamics into an existing marketing strategy. Effective methods of "gameifying" any online business.
- How to incent and motivate participation through gamification. Use points and leveling up to get people to do anything (e.g. the “completion bar” on LinkedIn).
- Quests and transaction based goals. Soloing vs group questing. Using game dynamics to promote virality (e.g. gathering testimonials).
- Hard-core vs. casual users. Why both are important, identifying them and developing satisfying experiences for both. The Bartle Player types (achievers, explorers, socializers, and killers).
- The scientific approach to measuring engagement and the value of specific user interactions.
- Balancing deprivation and overload, order and chaos, silence and noise.
- The difference between designing content and creating an experience.
Moderator:
Panelists (alphabetic order):
Presentation Slides
Gabe Zichermann - Game Mechanics Basics
Main Presentation - Game Dynamics and Marketing
Blog Posts
Ultra Light Startups Panel Talks "Gameification" by NYConvergence
Game Mechanics 101 by Holly
Panelist Bios
Ty Ahmad-Taylor (@fanfeedr)
Ty is CEO and founder of FanFeedr, a real-time personalized sports aggregator, allowing sports fans to get an ever-updated fix of sports news, videos and tweets. Before launching FanFeedr, he was SVP, Strategy and Product Development at Viacom, where he was the product lead and manager for MTV.com, VH1.com, CMT.com and LogoOnline.com (among others). Before that, he was Senior Director of Cross-Platform Applications at Comcast, and Creative Director at Excite@Home.
Eric von Coelln
Eric is VP of Marketing at OMGPOP, a free multiplayer online game site. Eric has spent over a decade in online marketing at Prodigy and DoubleClick and over the last four years has been VP of Marketing at casual and social game startups Oberon Media and PowerChallenge. Before joining OMGPOP, Eric was a frequent contributor to InsideSocialGames.com focusing on the metrics and marketing of social game startups like Zynga and Playdom.
Chris Sullivan
Chris is Director of Sales, Eastern Region for Bunchball, a social game marketing and analytics platform. Bunchball enables clients to measure and drive participation, engagement, loyalty and revenue through the various channels where content can be accessed such as mobile applications and social networks. Chris markets Bunchball to brands, publishers, media companies and interactive ad agencies including NBC, Comcast, Warner Brothers, and others. Prior to Bunchball, Chris held various sales roles at the publishing companies and start-ups such as Engage Media and Preview Travel.
Gabe Zichermann (@gzicherm)
Gabe is founder/CEO of beamME, an iPhone software startup revolutionizing business social networking. His most recent book, Game-Based Marketing examines innovators who blend the power of games with brand strategy. His next book, Funware in Action (Manning, 9/2010) is a detailed technical look at how to implement game mechanics on the web. Zichermann is also the author of Funware Blog, a board member of StartOut.org, and Facilitator for the NYC chapter of the Founder Institute. |
