| |
Ultra Light Startups - Strategy Consulting
Ultra Light Startups offers stragegy consulting services to entrepreneurs working to build profitable online businesses. We help understand the landscape of online business, develop a strategy for generating and monetizing traffic, and market your product using the most effective online and offline strategies. We use the Ultra Light network of industry experts to help you find the right partners, clients and vendors to help you need to succeed. Areas of specialization include:
Monetization
- Advertising - CPM, CPC, CPL, CPA, lead generation, affiliate marketing, job boards, etc
- E-Commerce
- Virtual Goods
- Marketplaces - Eg. Ebay, Craig's List, Monster.com
Marketing
- Social Media - Twitter, Facebook, LinkedIn, blogging, video, etc.
- Public / Press Relations (PR)
- Viral Marketing
- Search Engine Marketing (SEM) / Search Engine Optimization (SEO)
Technology Platform & Vendor Selection
- Web Platforms - Open source vs. commercial, programming languages, toolkits, etc
- Mobile Platforms - iPhone, Blackberry, Android, Windows Mobile, mobile web, SMS, MMS
- Social Platforms - Facebook, Twitter, OpenSocial, etc.
User Engagement & Insights
- Web Analytics - Usage data gathering, visualization and analysis; A/B and multivariate testing, etc.
- User Experience / Information Architecture
- Usability Testing - Locating the target audience, planning and conducting tests, analyzing results
Organizational Structures
- Legal - References to legal services
providers (corporate formation, finance, IP, labor, tax, etc)
- Operational Structures - Principals, consultants, contractors, agencies, freelancers, on-shore/off-shore, part-time staff, interns, etc.
- Financing - Mainstream and alternative methods; bootstrapping, friends & family, angel, venture, etc.
To get started, email consulting@ultralightstartups.com. |
|
