Q & A

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[Legal Q&A] Critical Elements of IP Assignment Agreements

Question: What are Important key points for IP Assignment Agreements between employer/service purchasers and employee/independent contractors? Answer: For startup companies, or any company for that matter, that values its intellectual property, making sure that it owns the intellectual property that is created for it by employees and independent contractors is key. Many companies think that [...]

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[Legal Q&A] What’s the worst clause in a termsheet?

Question: What is the one term/clause/function you hate seeing in Capital Raising documents for your founders and wish was abolished forever? Answer: I truly despair about “full ratchet” down provisions in the anti-dilution sections of angel/venture capital amended charter documents. Full ratchet provisions grant investors immunity from down rounds by adjusting the conversion to common [...]

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[Legal Q&A] Priced Shares vs. Capital Note

Question: Why would I, as a founder, prefer priced shares (Prefs or Equity) over a Capital Note? Answer: If the context of this question is the Founder’s company doing a capital raise, and the company is a startup (or even a more mature company being evaluated for investment by non-institutional investors), I would prefer to [...]

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[Marketing Q&A] SEO Value of Article Aggregation Sites

Question provided by Faraz Qureshi – an Ultra Light Startups member. Answer provided by Dennis Yu CEO of BlitzLocal – and panelist at SEO for New Websites on Thursday, March 4. Faraz’s Question: Can anyone comment on the value (from SEO standpoint) of submitting blog posts to ‘article aggregation’ sites? For example, I’ve posted blog posts/articles [...]

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[Marketing Q&A] Cost-Effective SEO for Broad Categories of Products

Question provided by Jonathan Rosen – an Ultra Light Startups member. Answer provided by Andy LoCascio – President of Sound Strategies, Inc. an Ultra Light Startups affiliate Jonathan‘s Question: How does one create a low cost SEO plan when the range of products they sell is extremely broad and not focused on category of products [...]

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[Marketing Q&A] Is SEO A Scam?

Question provided by Stephen Smyth – an Ultra Light Startups member. Answer provided by Dennis Yu CEO of BlitzLocal – and panelist at SEO for New Websites on Thursday, March 4. Stephen’s Question: Would like panelists to comment on the this blog post that asserts “If someone charges you for SEO, you have been conned” Dennis’s [...]

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[Marketing Q&A] Link Building With Directories

Question provided by Sabir Semerkant – an Ultra Light Startups member. Answer provided by Alhan Keser of Blue Fountain Media – an Ultra Light Startups affiliate. Sabir’s Question: Link Building with Directories – how relevant is it now? Alhan’s Answer: With my clients, I always recommend directories as part of a link building campaign. It [...]

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[Marketing Q&A] SEO Keyword Research Tools

Question: Is there any cheap way of finding out how you rank in Google or Yahoo for certain keywords? Answer provided by Seth Dotterer of Conductor, Inc – panelist at SEO for New Websites in New York on March 4, 2010 Seth’s Answer: While ranking isn’t the end-all-be-all metric to watch, ultimately you want to [...]

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