Marketing

Question provided by Jonathan Rosen – an Ultra Light Startups member. Answer provided by Andy LoCascio – President of Sound Strategies, Inc. an Ultra Light Startups affiliate Jonathan‘s Question: How does one create a low cost SEO plan when the range of products they sell is extremely broad and not focused on category of products [...]

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Question provided by Stephen Smyth – an Ultra Light Startups member. Answer provided by Dennis Yu CEO of BlitzLocal – and panelist at SEO for New Websites on Thursday, March 4. Stephen’s Question: Would like panelists to comment on the this blog post that asserts “If someone charges you for SEO, you have been conned” Dennis’s [...]

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Question provided by Sabir Semerkant – an Ultra Light Startups member. Answer provided by Alhan Keser of Blue Fountain Media – an Ultra Light Startups affiliate. Sabir’s Question: Link Building with Directories – how relevant is it now? Alhan’s Answer: With my clients, I always recommend directories as part of a link building campaign. It [...]

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Keyword Research Tools SEOMoz Firefox Toolbar – Check mozRank, mozTrust and other Linkscape metrics in your browser SEO for Firefox – Pulls in many useful marketing data points to make it easy get a holistic view of the competitive landscape of a market directly in the search results Google Keyword Tool – Shows competitiveness from [...]

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Question: Is there any cheap way of finding out how you rank in Google or Yahoo for certain keywords? Answer provided by Seth Dotterer of Conductor, Inc – panelist at SEO for New Websites in New York on March 4, 2010 Seth’s Answer: While ranking isn’t the end-all-be-all metric to watch, ultimately you want to [...]

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I’m in the process of naming a startup. I decided to do a bit of research on “industry best practices” for this task. Here’s what I found: 1) Qualities of a good name.  The following is a list of qualities of a good name for your startup.  The prioritization of these qualities is highly subjective [...]

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[toc] Event Summary This event will cover: Why is brand important to a tech startups? What difference does a good (or bad) brand make for the likelihood of a startup’s success? How important is a good name and domain name for your startup? How do you come up with a good name? When is it worth it [...]

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On January 7, 2010, Ultra Light Startups is hosting an expert panel on PR, Branding, and Buzz. After six months of covering and blogging about the various events put on by Ultra Light Startups, I’m now pleased to actively participate and moderate the first Entrepreneur’s Forum of the upcoming new year. Our panel of experts [...]

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It was a packed house Thursday night for Ultra Light Startups as the company unveiled its new meeting location in Midtown Manhattan at Sun Microsystems. The night kicked off with a slew of entrepreneurs pitching their sites and services to a captive audience. Tonight’s panel topic was “Email Marketing Strategies for Startup Companies.” The all-star [...]

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Brands, agencies, publishers and service providers from around the country are converging on the Javits Convention Center in New York City this week for the premier gathering of Online Marketers. The event runs from November 4-6 and brings together a top-notch pool of experts to share, network, learn and do business with one another. SCHEDULE [...]

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