Panel slides on Building a Valuable Online Community Panel topics include: Community building case studies from the panel – Mashable, Etsy, Mediabistro.com, Forrst. The essentials of online communities – why do certain communities thrive while most fail? How is online community building different from offline community building? Scaling a community to new cities and new countries. What are [...]
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Pitch contest winners – Sonar, Pixable, and oGolf Panel slides – Mobile App Startups Panel topics include: Which companies and sectors within mobile app startups are the most profitable Revenue models for mobile apps – what works and what doesn’t Premium apps, mobile advertising, m-commerce, mobile content sales, in-app sales, etc Marketing mobile applications. Dynamics [...]
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Topics include: What does it mean for media to be viral? Why does certain content “go viral” while other content does not? Can virality be deliberately “engineered” into a website or does it only happen by chance? What are the essential principles of user behavior, media, and technology for making content viral? How is virality [...]
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Topics include: How to get influential bloggers, reporters and journalists to cover your startup Determining which blogs, magazines, newspapers and TV shows to target for your PR efforts Developing relationships with journalists Best practices on pitching your story Handling interviews – how to prepare, what to say, what to avoid Maximizing the business value of your press And [...]
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Pitches for The Email Mafia – November 2010 Name Website Compete Salim Mitha Wahanda 13561 Joseph Rosenberg zenofon llc 3174 Scott Wolpow MyFilm 796 Rana Mumtaz FABLOGUE 750 Hunter Cohen CoNeXus Software 745
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I’ve been in touch recently with an entrepreneurship and small business show on a prominent cable TV network. They heard about the growing phenomenon of the “ultra light” startup and would like to profile one or more Ultra Light Startups member companies in a 5-minute segment on their show. I’m soliciting nominations for ULS members [...]
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The Email Mafia Thursday, November 4 Video Guide 0:00 Interviews (Chris McCann, Peter Shankman) 9:30 Introductions 15:30 Pitches 1:09:00 Interviews (Cynthia Franklin, Matt Wilson, Jason Baptiste, Fredrik Maroe, Joseph Rosenberg) 1:28:30 Panel – The Email Mafia This event reveals the secrets of running a highly profitable, highly scalable, bootstrapped media business with email as the [...]
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[toc] Event Summary The Online Advertising Ecosystem What is an ad network? What is an ad exchange? Why do they exist? Who uses them? Types of ad networks – Representative, blind, targeted Ad exchanges, ad servers, demand-side platforms, publisher-side platforms, data providers Technologies/media – Display/banner, text, video, mobile, email, SMS, rich media, flash, etc. For [...]
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[toc] Event Summary This event will cover: SEO Basics Terms: SEO/SEM/PPC; keywords, pagerank; on-page vs. off-page; black hat vs. white hat; crawling, indexing & ranking Strategy: Defining objectives, ROI tracking/analytics, keyword and competitive research, research tools On-Site Tactics: Sitemaps, robots.txt files, page title/H1/H2/meta/URL, image alt tags, manual submission to search engines, internal linking Off-Site Tactics: [...]
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Question provided by Faraz Qureshi – an Ultra Light Startups member. Answer provided by Dennis Yu CEO of BlitzLocal – and panelist at SEO for New Websites on Thursday, March 4. Faraz’s Question: Can anyone comment on the value (from SEO standpoint) of submitting blog posts to ‘article aggregation’ sites? For example, I’ve posted blog posts/articles [...]
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