October 2009 Entrepreneurs Forum:

Viral Marketing

• Startups seeking to understand viral marketing and how to use it to put your startup on a viral growth trajectory.

• Examples of planned viral marketing campaigns.
• How to identify and prepare for viral marketing opportunities.
• Examples of unplanned viral marketing campaigns.
• How much control do you really have once a viral campaign has been launched?
• Viral gone bad: What are the important steps to contain a negative viral conversation?
• What are the key organizational structures needed to support viral marketing?

Moderator:

• Robert Buderi, Founder, CEO, and editor in chief of Xconomy

Panelists (alphabetic order):

• Alexander Debelov, Co-Founder and CEO at Crelligence Media Viralskool
• Justin Levy, General Manager New Marketing Labs
• David Meerman Scott, Marketing strategist and author David Meerman Scott

Panelist and Moderator Bios:

Robert Buderi
Bob is Xconomy's founder, CEO, and editor in chief. He is one of the country's foremost journalists covering business and technology. As a noted author and magazine editor, he is a sought-after commentator on innovation and global competitiveness. Before taking his most recent position as a research fellow in MIT's Center for International Studies, Bob served as Editor in Chief of MIT's Technology Review, then a 10-times-a-year publication with a circulation of 315,000. Bob led the magazine to numerous editorial and design awards and oversaw its expansion into three foreign editions, electronic newsletters, and highly successful conferences. As BusinessWeek's technology editor, he shared in the 1992 National Magazine Award for The Quality Imperative.

Alexander Debelov

Alexander Debelov is a Chief Executive Officer of Crelligence Media, which has recently launched its first service, Viralskool (www.viralskool.com). As featured in the Boston Herald, ABC, CBS, Entrepreneur and at the Massachusetts Innovation Nights, Viralskool.com hosts video contests for top brands. The videos submitted to these contests get distributed to over 100 social media sites, thus creating the needed exposure for them in order to go viral. In the past, Alexander worked for Dakar Technology, a San Diego/Los Angeles based startup. Most recently, he worked at Tadpole Ventures, an LA-based venture capital firm, where he led a research team that performed research and modeling of various elements of urban planning and design for a multibillion-dollar real estate development project that involved building a city on an island. Alexander is also a CTO and co-founder of the Kairos Society, a leading student entrepreneurship group with 20 chapters and 500 student entrepreneurs in its network.

Justin Levy
Justin is General Manager of New Marketing Labs, a new media marketing agency as well home to the Inbound Marketing Summit events, Inbound Marketing Bootcamps and a host of other educational events. In this role Justin helps businesses navigate the unknown seas of new media marketing including how to use social media tools, blogs, community platforms, and listening tools to drive business value. Justin is also partner and General Manager of Caminito Argentinean Steakhouse, located in Northampton, MA. Justin blogs at JustinRLevy.com and Prime Cuts.

David Meerman Scott
David is a marketing strategist, keynote speaker, seminar leader, and the author of the hit new book World Wide Rave. His previous book, The New Rules of Marketing & PR is an award-winning BusinessWeek bestseller and is being published in 24 languages.

He is a recovering VP of marketing for two publicly traded technology companies and was also Asia marketing director for Knight-Ridder, at the time one of the world’s largest newspaper and electronic information companies.

David has lived and worked in New York, Tokyo, Boston, and Hong Kong and has presented at industry conferences and events in over twenty countries on four continents.

Satisfied audiences include: Cisco, HP, Microsoft, The New York Islanders, NASDAQ Stock Market, the Government of Ontario, McKesson, U.S. Air Force, U.S. Marine Corps, SAP, Google, Digital River, Hill & Knowlton, Hanley Wood, Dow Jones, National Investor Relations Institute, Milken Institute Global Conference, America Credit Union Conference, TS2, Giant Screen Theater Association, Realtors® Conference, and many, many more . . .

Affiliations: Board of directors of Kadient, board of directors of Nashaquisset, board of advisors of HubSpot, previous board of directors at NewsWatch (sold to Yahoo Japan).