November 2009 Entrepreneurs Forum:Leveraging Social MediaThursday, Nov. 12 - 6:30PM at WorkBar Boston
Moderator: Panelists (alphabetic order):
Panelist and Moderator Bios:Rick Burnes Prior to HubSpot, Rick was co-founder of Faneuil Media, a startup that provided inbound marketing solutions for local businesses. From 2001-2004 Rick worked at NYTimes.com, where he managed the launch of new sections, including search and theater. He started at The Times two months before 9/11 and spent his first year working on the Pulitzer-Prize-winning Nation Challenged section. He has also worked at Google, The Moscow Times and The New Bedford Standard Times. Rick is active on Twitter (www.twitter.com/rickburnes) and occasionally posts on his personal blog (www.rickburnes.com). He resides in Cambridge, MA. Paul Gillin Paul was previously founding editor-in-chief of TechTarget, one of the most successful new media entities to emerge on the Internet. Prior to that, he was editor-in-chief and executive editor of the technology weekly Computerworld for 15 years. His critically acclaimed 2007 book, The New Influencers, chronicles the changes in markets being driven by the new breed of bloggers and podcasters. Among the more than 100 positive published reviewers of The New Influencers were The Wall Street Journal, The San Jose Mercury News and the BBC. The book was also awarded a silver medal in the business category by Foreword magazine. His latest book, Secrets of Social Media Marketing, was published in the fall of 2008. In addition to his consulting and speaking, Paul writes columns for BtoB and Deliver magazines and online for Ziff-Davis Enterprise. His work has appeared in scores of publications, including The New York Times, Advertising Age and the San Jose Mercury News. His website is www.gillin.com. He also writes the popular Newspaper Death Watch blog, as well as his own blog: paulgillin.com. Paul is a Research Fellow and a member of the advisory board of the Society for New Communications Research and he co-chairs the social media cluster for the Massachusetts Technology Leadership Council. Married with two children, he lives in Framingham, MA, where he lives and dies by the fortunes of the Boston Red Sox. Mike McDerment B.L. Ochman
“A consultant and social-media savant who actually knows what she's talking about.” Adweek She is an Internet marketing strategist to Fortune 500 companies including IBM, McGraw-Hill, American Greetings, Ford Motors, Simon & Schuster, Cendant, Meijer Corporation, and others. Ochman’s blog about Internet marketing, What's Next Blog, (http://www.whatsnextblog.com) is rated in the top 10 in the world by Ad Age Power 150, http://adage.com/power150/, where she also is Number One among women business bloggers. She heads the creative team of . Ochman conceived, edited and launched and the 25-author blog-based online community Clutter Control Freak, http://www.cluttercontrolfreak.com for Stacks and Stacks http://www.stacksandstacks.com. The company is a California-based top 300 Internet retailer of products for home and office organization. Launched in July 2007, the site now gets 35,000 unique visits per month and generates one in 16 visits to the company website. A blog advertising campaign she created for American Greetings achieved clickthru rates averaging 2 percent -- better than any results the company says it had ever achieved in any medium, online or off. This fall, she generated a download-a-minute from Meijer’s Transform Yourself in 3D Halloween site with blogger outreach, blog advertising, Twitter, and a strategic StumbleUpon keyword campaign. Her articles and case studies about Internet marketing trends appear in MAdAge Digital Next Blog, MediaPost, Businessweek Online, and several other publications. Before turning her talent to the Internet in 1995, Ochman ran an award-winning New York PR firm that she grew to one of the 100 largest independent PR firms in the US, with clients including Stew Leonard’s, Miracle-Gro Plant Food, The American Dairy Association, Kaneka Corporation (Tokyo: JKFC) and many more. Jay Rogers John “Jay” Rogers is President, CEO and Co-Founder of Local Motors, a next-generation car company that is changing the way cars are designed, built, and owned. Born into a long line of automotive enthusiasts, Jay's grandfather owned the legendary Indian motorcycle company and was the first Cummins Engine Distributor on the East Coast. Jay completed 9 years of infantry leadership in the Marine Corps to take on a new challenge. As a Marine, he gained first-hand understanding of the military involvement necessary to maintain an automotive world reliant on oil. With this understanding, Jay set his course to build a new sustainable car company. This company would produce lightweight and efficient vehicles while dramatically reducing waste and reliance on oil. Jay’s focus on sustainability grew. After studying many car companies and principles from leading sustainability experts, he shaped Local Motors to have long term, sustainable profit potential in addition to an eco-friendly production process and end product. Local Motors now has the world's largest community of car designers and engineers who embrace open collaboration to develop innovative cars for under-served, passionate enthusiast communities. Local Motors cars are built in regional Micro-Factories, which are a groundbreaking fusion of advanced, small-volume manufacturing and unprecedented ownership experiences. This open business model is significantly more capital efficient than traditional automotive companies, and participation is driven primarily through low-cost digital marketing strategies, including social media. A graduate of Princeton University’s Woodrow Wilson School and Harvard Business School (George F. Baker Scholar), Jay began as an entrepreneur in the first diabetes home management company in China, after which he became a Chartered Financial Analyst (CFA) with Ewing & Partners, and a Consultant for McKinsey & Co. |
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