Building efficient online businesses
From the category archives:
Event Summary This event will cover: SEO Basics Terms: SEO/SEM/PPC; keywords, pagerank; on-page vs. off-page; black hat vs. white hat; crawling, indexing & ranking Strategy: Defining objectives, ROI tracking/analytics, keyword and competitive research, research tools On-Site Tactics: Sitemaps, robots.txt files, page title/H1/H2/meta/URL, image alt tags, manual submission to search engines, internal linking Off-Site Tactics: Link [...]
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The February Ultra Light Startups Entrepreneur’s Forum will be on the topic of Designing Social Websites. The panel will cover topics including: What is a social website? What makes a site social? Why people participate online. Why some social sites work and others don’t. The psychology of online social interaction. An overview of interactive design [...]
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Dennis Mortensen is the only person to have appeared on two Ultra Light Startups panels (on Web Analytics and on Bootstrapping vs. Venture Funding) so it’s no secret that I’m a big fan. When he heard of our February event on Designing Social Websites he passed along this post of his from 2007. It’s an [...]
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I’m in the process of naming a startup. I decided to do a bit of research on “industry best practices” for this task. Here’s what I found: 1) Qualities of a good name. The following is a list of qualities of a good name for your startup. The prioritization of these qualities is highly subjective [...]
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I just ran across this post by Jason Calacanis from last August on On How To Get PR For Your Startup: Fire Your PR Company. As could be expected, he’s got some great (and unconventional) tips. He talks a lot about his experiences with his early company, Silicon Alley Reporter magazine, which could definitely be [...]
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InSITE is an organization of Columbia and NYU MBA and JD (law) students who help startup companies develop their business plans and seek funding. InSITE leadership has presented at Ultra Light Startups meetings many times and a number of ULS members have been involved in their programs. Their program follows the academic calendar – they [...]
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Girlsrock.com presentation at Ultra Light Startups Ultra Light Startups enjoyed its greatest turnout ever on Thursday night for the Bootstrapping vs. Venture Funding Forum at Sun Microsystems in New York City. The event kicked of with multiple entrepreneurs pitching their business models and concepts to a packed house. Each company founder had 60 seconds to [...]
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The next Ultra Light Startups event will be on the topic of “Bootstrapping vs. Venture Funding” (Thursday, December 3, in New York). This topic is of great interest to me as I work out the financing for my own startup ideas. On one hand, launching a startup is an expensive undertaking and not everyone has [...]
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Brands, agencies, publishers and service providers from around the country are converging on the Javits Convention Center in New York City this week for the premier gathering of Online Marketers. The event runs from November 4-6 and brings together a top-notch pool of experts to share, network, learn and do business with one another. SCHEDULE [...]
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