Building efficient online businesses
From the category archives:
Event Summary The Online Advertising Ecosystem What is an ad network? What is an ad exchange? Why do they exist? Who uses them? Types of ad networks – Representative, blind, targeted Ad exchanges, ad servers, demand-side platforms, publisher-side platforms, data providers Technologies/media – Display/banner, text, video, mobile, email, SMS, rich media, flash, etc. For Publishers [...]
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Event Summary This event will cover: SEO Basics Terms: SEO/SEM/PPC; keywords, pagerank; on-page vs. off-page; black hat vs. white hat; crawling, indexing & ranking Strategy: Defining objectives, ROI tracking/analytics, keyword and competitive research, research tools On-Site Tactics: Sitemaps, robots.txt files, page title/H1/H2/meta/URL, image alt tags, manual submission to search engines, internal linking Off-Site Tactics: Link [...]
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Question provided by Faraz Qureshi – an Ultra Light Startups member. Answer provided by Dennis Yu CEO of BlitzLocal – and panelist at SEO for New Websites on Thursday, March 4. Faraz’s Question: Can anyone comment on the value (from SEO standpoint) of submitting blog posts to ‘article aggregation’ sites? For example, I’ve posted blog posts/articles [...]
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Question provided by Jonathan Rosen – an Ultra Light Startups member. Answer provided by Andy LoCascio – President of Sound Strategies, Inc. an Ultra Light Startups affiliate Jonathan‘s Question: How does one create a low cost SEO plan when the range of products they sell is extremely broad and not focused on category of products [...]
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Question provided by Stephen Smyth – an Ultra Light Startups member. Answer provided by Dennis Yu CEO of BlitzLocal – and panelist at SEO for New Websites on Thursday, March 4. Stephen’s Question: Would like panelists to comment on the this blog post that asserts “If someone charges you for SEO, you have been conned” Dennis’s [...]
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Question provided by Sabir Semerkant – an Ultra Light Startups member. Answer provided by Alhan Keser of Blue Fountain Media – an Ultra Light Startups affiliate. Sabir’s Question: Link Building with Directories – how relevant is it now? Alhan’s Answer: With my clients, I always recommend directories as part of a link building campaign. It [...]
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Keyword Research Tools SEOMoz Firefox Toolbar – Check mozRank, mozTrust and other Linkscape metrics in your browser SEO for Firefox – Pulls in many useful marketing data points to make it easy get a holistic view of the competitive landscape of a market directly in the search results Google Keyword Tool – Shows competitiveness from [...]
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Question: Is there any cheap way of finding out how you rank in Google or Yahoo for certain keywords? Answer provided by Seth Dotterer of Conductor, Inc – panelist at SEO for New Websites in New York on March 4, 2010 Seth’s Answer: While ranking isn’t the end-all-be-all metric to watch, ultimately you want to [...]
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Event Summary This event will cover: Why is brand important to a tech startups? What difference does a good (or bad) brand make for the likelihood of a startup’s success? How important is a good name and domain name for your startup? How do you come up with a good name? When is it worth it to [...]
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