by Peter Rothberg on March 29, 2010
Question: Why would I, as a founder, prefer priced shares (Prefs or Equity) over a Capital Note? Answer: If the context of this question is the Founder’s company doing a capital raise, and the company is a startup (or even a more mature company being evaluated for investment by non-institutional investors), I would prefer to [...]
by Graham Lawlor on March 22, 2010
Video from the March 4 panel on SEO for New Websites Slides from SEO for New Websites
by gdclarke on March 16, 2010
The slides below are from SEO expert Eric Enge, President of Stone Temple Consulting. Eric and Stone Temple provide SEO and web marketing services to Fortune 100 companies as well as promising startups. Eric presented “Getting Started with SEO” to Ultra Light Startups Boston on March 11, 2010. The slides are used here with the [...]
by Sabeena Trilokekar on March 1, 2010
Event Summary This event will cover: SEO Basics Terms: SEO/SEM/PPC; keywords, pagerank; on-page vs. off-page; black hat vs. white hat; crawling, indexing & ranking Strategy: Defining objectives, ROI tracking/analytics, keyword and competitive research, research tools On-Site Tactics: Sitemaps, robots.txt files, page title/H1/H2/meta/URL, image alt tags, manual submission to search engines, internal linking Off-Site Tactics: Link [...]