Question: Is there any cheap way of finding out how you rank in Google or Yahoo for certain keywords?
Answer provided by Seth Dotterer of Conductor, Inc – panelist at SEO for New Websites in New York on March 4, 2010
Seth’s Answer: While ranking isn’t the end-all-be-all metric to watch, ultimately you want to measure success on transactions, leads, etc.., it is a good indicator. Think of it as just another element of a conversion funnel – if you’re not ranking, you don’t have a chance to get those clicks, page views, or conversions. To answer your question – there are several downloadable and online tools that can help you track your SEO visibility for your core keywords, some of the more popular are the SEOMoz tool, Ranktracker, and AWR. One key thing to watch out for – if you’re using a desktop client to track rankings, you can get blocked pretty quickly from Google for too many automated searches. The online tools don’t usually have this downside. (Full disclosure, Conductor, my employer, makes an enterprise grade SEO solution, Conductor Searchlight, that has this functionality as well as a host of others.)
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For more information on this and related topics, join us at SEO for New Websites in New York on March 4, 2010
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WordStream.com has some great tools for Key Word discovery and key word management. WordStream founder Larry Kim gave a great presentation on SEO and using key words last week at ULS Boston. I highly recommend their site and blog for tools and information.
Cheers,
Graham
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