Truemors

Truemors is a high-profile startup by Guy Kawasaki (former Apple fellow and prominent silicon valley tech personality)
http://truemors.com/
Launched for $12,107.09
Approximately 150,000 unique viewers monthly
http://www.crunchbase.com/company/truemors
http://blog.guykawasaki.com/2007/06/by_the_numbers_.html

VentureBeat says Truemors was sold to NowPublic in July 2008 for an undisclosed sum.

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