[May 2011] Sales for Startups

Pitch contest winnersTalamu, Umagram, and Crane TV

Panel slidesSales for Startups

Panel topics include:

  • Startup sales successes and failures
  • Product Market Fit and Customer Development
  • When should a startup begin selling? Selling your product before it’s built
  • Product positioning
  • Understanding and managing a sales pipeline
  • Lead generation and tracking
  • Sales metrics (acquisition cost, lifetime value, etc) – why they are important and how to track
  • Salespeople – when and how to hire effectively, how to compensate salespeople, when to fire
  • CRM systems – essential functions, ultra-light products
  • Sales calls and techniques (SPIN, Consultative, and Strategic selling) – why they are important and how to track
  • And much more…

Moderator:

Panelists (alphabetic order):

Sean Black

Sean Black

Kelley Boyd

Kelley Boyd

Joe Chin

Joe Chin

Ben Kartzman

Ben Kartzman

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