Question provided by Sabir Semerkant – an Ultra Light Startups member.
Answer provided by Alhan Keser of Blue Fountain Media – an Ultra Light Startups affiliate.
Sabir’s Question: Link Building with Directories – how relevant is it now?
Alhan’s Answer: With my clients, I always recommend directories as part of a link building campaign. It is one aspect of a diversified strategy focused on acquiring quality links and is not an end-all solution. The approach for link building through directories should be as follows:
- Get links from general purpose directories with a strong editorial policy. These include the Yahoo! Directory, DMOZ, and Best of the Web. SEOMoz’s Link Directory (pro member-only content) does a great job of listing many of these.
- Seek out high-quality vertical directories focused on the client’s industry.
What to avoid:
- Directories that do not have an editorial policy about what websites they feature.
- Directories that have a “pay-for-placement” policy as opposed to a “pay-for-review” policy.
- Directories that link out using a redirect or some other method blocking link value from being passed.
Many low-quality directories will appear to have link value at first sight and may even help boost your website’s rankings, but in the long run, as with most spammy websites, they will stop providing link value.
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For more information on this and related topics, join us at SEO for New Websites in New York on March 4, 2010
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