[November 2010] The Email Mafia

The Email Mafia

Thursday, November 4

Video Guide

0:00 Interviews (Chris McCann, Peter Shankman)
9:30 Introductions
15:30 Pitches
1:09:00 Interviews (Cynthia Franklin, Matt Wilson, Jason Baptiste, Fredrik Maroe, Joseph Rosenberg)
1:28:30 Panel – The Email Mafia

Peter Shankman

Greg Cangialosi

Chris McCann

Jason Baptiste

This event reveals the secrets of running a highly profitable, highly scalable, bootstrapped media business with email as the distribution platform. Each of the four panelists has founded a profitable email-based startup and will share the secrets to his success. This event got its name from a series of blog posts (here, here, and here) profiling the pioneers of email-driven startups. Entrepreneurs who have used email to create businesses such as HARO, Startup Digest, Daily Candy, etc are known as The Email Mafia. This panel is targeted at a) founders of email-based startups and b) anyone seeking to make more effective use of email marketing.

Topics include:

Who are these email-based media startups and why are they so profitable?
How did panelist Peter Shankman launch HARO and sell it for (reported) $20 million in two years with no external capital?
Why email is such an effective distribution platform for bootstrapped startups?
What types of content are most effective in email and how to create it?
Secrets to growing your list fast
Maintaining reader engagement – open rates, click rates, social sharing, evangelism
Revenue models for email startups – what is most effective?
Technology platforms for email (composition, distribution, analytics, etc)
And much more…

Moderator: