[New York - March 2010] SEO for New Websites

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Event Summary

This event will cover:

SEO Basics

• Terms: SEO/SEM/PPC; keywords, pagerank; on-page vs. off-page; black hat vs. white hat; crawling, indexing & ranking
• Strategy: Defining objectives, ROI tracking/analytics, keyword and competitive research, research tools
• On-Site Tactics: Sitemaps, robots.txt files, page title/H1/H2/meta/URL, image alt tags, manual submission to search engines, internal linking
• Off-Site Tactics: Link building, social media, PR, backlinks via badges, widgets (html, iframes, javascript)
• Myths and Facts: Duplicate content, link sharing networks, indexing Javascript, AJAX and interactive content, speed as a ranking factor, keyword meta tags, the “Google sandbox”

SEO for New Websites

• Why is SEO for new websites different than for established websites?
• Thinking more like a consumer, and less like a marketer
• Strategies when using off-the-shelf platforms (e.g. WordPress, Drupal, etc)
• Strategies when building a site from scratch (e.g. php, Rails, .NET, etc)
• Top SEO must-do tips for new sites (see here, here, here, and here)
• Site launch – press releases, blog backlinks, social bookmarking

Advanced Topics in SEO

• Social Media and Real-time Search: How do social media and real-time content play into your SEO strategy?
• Content Types: Video, audio, images, products, locations, etc
• Innovations in Search Engines: Real-time/Twitter search, Bing, Google squared, Google social search, semantic search, mobile search, voice search

Moderator:

• Graham Lawlor, Founder of Ultra Light Startups and CEO of BrightMap

Panelists (alphabetic order):

• Seth Dotterer, Senior Director, Marketing at Conductor, Inc
• Christopher Hart, Director, Eastern Region Operations Bruce Clay Inc.
• Kevin Lee, CEO of Didit and Founder of SEMPO
• Dennis Yu, Founder and CEO of BlitzLocal

Panel Video

Presentation Slides

Main Presentation – SEO for New Websites

Panelists and Moderator Bios

Seth Dotterer

Seth is Senior Director of Marketing at Conductor, Inc. a leading provider of SEO measurement and optimization technology. Seth has helped companies from startups to the Fortune 100 on their marketing strategies and utilizing technology and metrics to increase sales and profitability. For over a decade, Dotterer has been obsessed with SEM/SEO and taking an analytical approach to online marketing for clients including Microsoft, Dell, and Circuit City. Before Google existed, Dotterer was running successful pay per click advertising on Goto.com (which later became Overture, which became Yahoo! Search Marketing).

Christopher Hart

Chris runs the New York office of Bruce Clay Inc., a leading global Internet marketing consulting firm that specializes in SEO and PPC. Chris manages client SEO projects and coordinates the company’s East Coast sales. He also teaches many of the company’s acclaimed SEOToolSet® Training and Certification courses, and has spoken at national search industry conferences. Before joining Bruce Clay, Inc., Chris worked for 12 years in the online B2B publishing industry, helping architect SEO-friendly best practices and publishing production processes.

Kevin Lee

Kevin is the Founder & CEO of Didit, a provider of search engine marketing strategy, analytics, and modelling producs and services. Kevin’s books include Search Engine Advertising: Buying Your Way to the Top to Increase Sales and The Truth About Pay-Per-Click Search Advertising. A founding board member of SEMPO and its first elected Chairman he is also active on DMA and IAB Committees. Kevin has been quoted in The Wall St. Journal, Business Week, The New York Times, Bloomberg, CNET, USA Today, San Jose Mercury News among others and blogs at KevinLee.net.

Dennis Yu

Dennis is CEO of BlitzLocal.com, an online agency specializing in local lead gen via integrating Facebook advertising with social media marketing, pay-per-click advertising, directory listings, web analytics, and call tracking. Clients include Quiznos, Equifax, Maggianos, Famous Daves, and other national retail and franchised outlets. Dennis is a 14 year veteran of online marketing via Yahoo! and American Airlines. He has spoken at SMX West, SMX Singapore, SMX Sydney, Affiliate Convention, the American Marketing Association, and other venues.

Graham Lawlor

Graham is the Founder of Ultra Light Startups, a networking group for technology entrepreneurs, and ofBrightMap, a business to business directory of companies. Since 2008, Ultra Light Startups has helped over 900 businesses and entrepreneurs build efficient online businesses. He is a frequent speaker at classes, business schools, panel discussions and events related to technology businesses and startups and has been quoted in publications such as BusinessWeek, Entrepreneur Magazine, the Wall Street Journal, and the BBC.