[New York - August 2010] Web Design for Startups

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Event Summary

This event will:

• Provide an overview of essential design topics for web entrepreneurs
• Provide an overview of essential design topics for web entrepreneurs
• Connect designers and startups

Panel topics:

• What are the essential web design disciplines and why is each important? – graphic/visual, interaction, information architecture, print, branding/identity, user experience, research, usability testing, etc.
• Examples of startups with successful web design. How were these design efforts staffed/resourced?
• Startup design prioritization – how to know which design tasks are essential at which point in a given startup.
• In-house vs. outsourcing design – can you find a designer to do everything? What are the costs of hiring a design firm?
• How to hire designers – recruiting founders, hiring design firms, terms.
• How to know if your web design is working. How to measure the effectiveness of web design.
• How is working at a startup different than working at a design firm?

Moderator:

• Graham Lawlor, Founder of Ultra Light Startups and CEO of BrightMap

Panelists (alphabetic order):

• Christopher Fahey, Principal, User Experience Director at Behavior Design
• Seth Giammanco, Principal, Technology Lead at Minds On Design Lab
• Dan Maccarone, Co-Founder at Hard Candy Shell
• Gloria Petron, President of the New York City Usability Professionals’ Association

Panel Video

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Pitch Video

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Pitch List

Presentation Slides

Main Presentation – Web Design for Startups

Blog Posts

Web Design for Startups (by 12 Months to Launch)

Panelist Bios

Christopher Fahey (@chrisfahey)
Christopher is a founding partner and user experience director at Behavior, an award-winning interaction design consultancy focused on building compelling and elegant user experiences. At Behavior, Chris leads the UXD and product design strategies for clients creating new and innovative products and services, including The National Geographic Channel, Blurb.com, Allscripts, UNICEF, HBO, BusinessWeek, The Smithsonian Institution, XM Radio, and The Onion. Chris speaks often on user experience design, and he teaches at the School of Visual Arts’ interaction design MFA program.

Seth Giammanco (@mindsondesign)
Seth is Principal and technology lead at Minds On Design Lab, a print and web design and development studio that serves education and social service organizations and startups including SEO Watch andLeaderNation. An experienced software product and project manager, Seth combines strategic vision with hands-on technology development skills. Prior to joining Minds on Design Lab, Seth served as a project/product manager for over six years for TaskStream, an educational technology company.

Dan Maccarone (@danmaccarone)
Dan created Hard Candy Shell with Kevin Kearney after the two completed the strategy and design work on Hulu. At HCS, Dan has worked with clients such as the Wall Street Journal, Saturday Night Live, FourSquare, Gilt Group, Gawker and CBS Radio. He has spent over 12 years developing online business strategies and user-centered design solutions for companies such as NBC, Fox, Universal Music, GE Capital, AOL, Sports Illustrated, Discovery, Scholastic and Chivas Regal. He also served as the Senior Producer for the Digital Club Network, the Web’s first virtual concert venue.

Gloria Petron
After two years as a user experience consultant for Weil, Gotshal & Manges, LLP, Gloria now consults for Citibank and is President of the New York City Usability Professionals’ Association (NYC UPA), an association for marketing, design, technology and research professionals to share experiences and create a forum for learning and growth. Previously, Gloria held roles as art director, lead animator, interaction designer, prototype-builder, information architect, copywriter, usability tester, and project manager for startups and large firms including iXL, HSBC Private Bank and ModemMedia.