Question: What are the most tax effective ways for founders to “Pay themselves” for efforts in a startup after the initial startup share allocation round. Is there a more effective method apart from options? Answer: Well, option grants are a tried and true method of post-funding Founder compensation, but not all options are created equal. [...]
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[toc] Event Summary What is game-based marketing and how does it work? Examples of successful game-based marketing strategies and why they are successful (e.g. Foursquare, LinkedIn, commenting in blogs, answering Q&A questions). Practical advice for developing game dynamics into an existing marketing strategy. Effective methods of “gameifying” any online business. How to incent and motivate [...]
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