Question: What are Important key points for IP Assignment Agreements between employer/service purchasers and employee/independent contractors? Answer: For startup companies, or any company for that matter, that values its intellectual property, making sure that it owns the intellectual property that is created for it by employees and independent contractors is key. Many companies think that [...]
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Todd and I have just encountered BrightMap’s first tricky information problem. We need a list of ISP domain names, but web searches don’t seem to be turning up anything useful. BrightMap is a user-generated directory of companies, set up like a social network. Anyone can come to BrightMap and create a profile for his company. [...]
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Question: What is the one term/clause/function you hate seeing in Capital Raising documents for your founders and wish was abolished forever? Answer: I truly despair about “full ratchet” down provisions in the anti-dilution sections of angel/venture capital amended charter documents. Full ratchet provisions grant investors immunity from down rounds by adjusting the conversion to common [...]
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Jonathan Hsu, CEO of 24/7 Real Media, indicated that people working within the online advertising industry are definitely in the right field at the right time. “Online advertising is heading for a Great Golden Age,” said Hsu. “And it will keep building momentum for at least the next 21 months.” Hsu made up an all-star [...]
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[toc] Event Summary The Online Advertising Ecosystem What is an ad network? What is an ad exchange? Why do they exist? Who uses them? Types of ad networks – Representative, blind, targeted Ad exchanges, ad servers, demand-side platforms, publisher-side platforms, data providers Technologies/media – Display/banner, text, video, mobile, email, SMS, rich media, flash, etc. For [...]
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