February 2010

[Marketing Q&A] SEO Value of Article Aggregation Sites

Question provided by Faraz Qureshi – an Ultra Light Startups member. Answer provided by Dennis Yu CEO of BlitzLocal – and panelist at SEO for New Websites on Thursday, March 4. Faraz’s Question: Can anyone comment on the value (from SEO standpoint) of submitting blog posts to ‘article aggregation’ sites? For example, I’ve posted blog posts/articles [...]

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[Marketing Q&A] Cost-Effective SEO for Broad Categories of Products

Question provided by Jonathan Rosen – an Ultra Light Startups member. Answer provided by Andy LoCascio – President of Sound Strategies, Inc. an Ultra Light Startups affiliate Jonathan‘s Question: How does one create a low cost SEO plan when the range of products they sell is extremely broad and not focused on category of products [...]

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[Marketing Q&A] Is SEO A Scam?

Question provided by Stephen Smyth – an Ultra Light Startups member. Answer provided by Dennis Yu CEO of BlitzLocal – and panelist at SEO for New Websites on Thursday, March 4. Stephen’s Question: Would like panelists to comment on the this blog post that asserts “If someone charges you for SEO, you have been conned” Dennis’s [...]

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[Marketing Q&A] Link Building With Directories

Question provided by Sabir Semerkant – an Ultra Light Startups member. Answer provided by Alhan Keser of Blue Fountain Media – an Ultra Light Startups affiliate. Sabir’s Question: Link Building with Directories – how relevant is it now? Alhan’s Answer: With my clients, I always recommend directories as part of a link building campaign. It [...]

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SEO Tips

Keyword Research Tools SEOMoz Firefox Toolbar – Check mozRank, mozTrust and other Linkscape metrics in your browser SEO for Firefox – Pulls in many useful marketing data points to make it easy get a holistic view of the competitive landscape of a market directly in the search results Google Keyword Tool – Shows competitiveness from [...]

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[Marketing Q&A] SEO Keyword Research Tools

Question: Is there any cheap way of finding out how you rank in Google or Yahoo for certain keywords? Answer provided by Seth Dotterer of Conductor, Inc – panelist at SEO for New Websites in New York on March 4, 2010 Seth’s Answer: While ranking isn’t the end-all-be-all metric to watch, ultimately you want to [...]

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How To Add Social Functionality To Your Website

Keeping in line with Social Media Week, Ultra Light Startups brought in four experts to discuss how to design your website to promote social interaction among your users for this month’s entrepreneurs forum. This month’s panelists included: Bryan Hamilton with Razorfish Dan Maccarone with Hard Candy Shell Alex Rainert with kgweb Christopher-Ian Reichel with Viacom/MTV [...]

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[New York - February 2010] Designing Social Websites

[toc] Event Summary This event will cover: What is a social website? What makes a site social? Why people participate online. Why some social sites work and others don’t. The psychology of online social interaction. An overview of interactive design patterns for online social interaction. What works and what doesn’t. “Paving the cowpaths” Visual design [...]

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