January 2010

Designing Social Websites – February 4

The February Ultra Light Startups Entrepreneur’s Forum will be on the topic of Designing Social Websites.  The panel will cover topics including: What is a social website? What makes a site social? Why people participate online. Why some social sites work and others don’t. The psychology of online social interaction. An overview of interactive design [...]

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Harvard Business School Putting Social Media to Work

Brian Kenny, the Chief Marketing Officer for Harvard Business School (HBS) was in New York City this week to discuss his professional journey into the world of social media. He says HBS is actually embracing the behavioral shift brought on by social media and that the school is going to great lengths to harness viral [...]

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What to Measure On Your Social Website

Dennis Mortensen is the only person to have appeared on two Ultra Light Startups panels (on Web Analytics and on Bootstrapping vs. Venture Funding) so it’s no secret that I’m a big fan. When he heard of our February event on Designing Social Websites he passed along this post of his from 2007. It’s an [...]

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PR, Branding and Buzz – Video

Our January 2010 Entrepreneur’s Forum event on “PR, Branding and Buzz” was one of our most popular yet.  A full-length video of the panel is below.  Be sure to share your feedback in the comments!

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January Pitches – Ultra Light Startups New York

Name Company Compete Summer Nemeth Imagine Election 13173 Lauren Porat Urban Interns 9841 James Moran Yipit 4474 Margot Tohn Park It! Guides 4345 Eric Chang The Swell Syndicate LLC 2854 Sott Wolpow Discount Jewelry 2684 Tom Deryckere Siruna 1930 Kent Krekorian Simple.PR 1724 Nigel Wright Pitch New Business 1659 Ed Sussman Buzzr 1543 Marc Alter [...]

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The Ultimate Guide to Naming Your Startup

I’m in the process of naming a startup. I decided to do a bit of research on “industry best practices” for this task. Here’s what I found: 1) Qualities of a good name.  The following is a list of qualities of a good name for your startup.  The prioritization of these qualities is highly subjective [...]

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[New York- January 2010] PR, Branding, and Buzz

[toc] Event Summary This event will cover: Why is brand important to a tech startups? What difference does a good (or bad) brand make for the likelihood of a startup’s success? How important is a good name and domain name for your startup? How do you come up with a good name? When is it worth it [...]

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