Michael Lazerow, entrepreneur and founder of Buddy Media, recently spoke about the power of social media sites at the Web 2.0 Conference in New York City. He addressed the implications of Facebook, Google and other social technologies where he says millions of people are having conversations everyday. Lazerow says businesses now have a simple decision, Socialize or Die.
Lazerow’s Law: As social networks get larger, the speed at which content flows gets faster
Lazerow states that it only took social networks 4 years to penetrate 50% of the households in the United States. He says that’s astronomically faster than any other communications medium in history.
The potential to reach massive audiences has never been greater with more than 300 million people sending out 45 million updates per day.
If Facebook were a country, Lazerow says it would be the third largest country in the world. Another reason it’s critical for people to socialize their sites by opening up audience conversations on their Facebook or Twitter site pages. This can be accomplished by ensuring that users are treated to very easy and user-friendly tools.
Lazerow says another important tool is to establish an “Ecosystem of Sharing.” If the user has to hunt or search for how to interact with your site, you’ve already lost them. He also stressed the importance of creating engaging experiences, by using a combination of social data and personal experiences.
USING FACEBOOK TO SET YOUR BUSINESS ON FIRE
- Set your presence and update your content at least three times a week. Post these things on your wall.
- Facebook publishing offers the potential for geometric/exponential growth.
- Develop strategies to draw people to your Facebook Fan Page – get them into the conversation.
{ 8 trackbacks }